Sometimes it’s nice to knock out a quick website without it being a part of a much larger initiative. Most of my digital work revolves around increasingly complex decoupled data infrastructure, so when I’m asked to create a website with zero budget, it feels almost like a vacation! For this project, I was tasked with … Read more
It’s frustrating when a process runs backwards. Anyone who’s worked with me knows that I always try to kick-off a creative project by identifying the audience and what thoughts and feelings we are trying to elicit from them. So, it is unfortunate when a project begins with an ad buy and then the question that … Read more
GeneratePress is my go-to WordPress theme. Think of it like a blank canvas that allows you to develop whatever creative idea that is bursting out of your brain. One aspect of GeneratePress that can be confusing to new users is the fact that out of the box, it’s not easy to understand how to create … Read more